Bubble Residents Encouraged to Visit

Murray River Council Mayor, Chris Bilkey is encouraging Victorian border bubble residents to visit the Murray River and its NSW communities, following mass holiday period cancellations after the Victoria-NSW border closures.

This follows a new campaign from local industry groups aimed at driving Victorian visitors to the Murray River region and into towns immediately across the border. 

“Tourism operators in Murray River Council went from a fully booked holiday period to practically empty over a 24-hour period.”

“This has left the local industry decimated after what had been a particularly hard year anyway because of the earlier Victorian and NSW travel restrictions.”

Cr Bilkey said despite another blow to their business, local operators are trying to stay positive and are looking to attract a new market of visitors to the region. 

“The time is now to holiday close to home.”

“If you live in Bendigo or Shepparton or close to those areas, the river is still calling you for fun family adventures in our border bubble.” 

“It’s never been more important to support the river communities, so I would encourage our regular visitors to come and see us again and for new tourists to add our incredible towns to their to-visit-list.”

Whilst the tourism industry is launching a new campaign marketed to border bubble towns, Council is also continuing its advocacy efforts to State Government.

“The border closures have once again adversely impacted our local businesses, so we are contacting Ministers on both sides of the border to highlight the need for urgent relief.”

 “And whilst we push for government support, we also encourage our locals to let everyone know that our doors are still open to anyone in the border bubble region.”